Media & Entertainment · Recorded milestone
Recommendation engines
Recorded year1998
Collaborative filtering at Amazon, later Netflix, Spotify and TikTok, predicts what each person wants to watch, hear or buy.
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Led to
- Social networksRecorded · 2004enables
- Video streamingRecorded · 2007enables
- Music streamingRecorded · 2008enables
- Algorithmic short-video feedRecorded · 2016enables
- Goods shipped before you orderRecorded · 2016enables
- Endless personal soundtracksRecorded · 2018enables
- AI video social networkRecorded · 2025enables
- Personalised AI films & gamesRecorded · 2025enables
- Mood-adaptive musicForecast · ~2027enables
- Novels written for one readerForecast · ~2027enables
Sources & evidence
Dataset updated 2026-10-18. This individual record has not been separately re-reviewed.